The currency of blogging is authenticity and trust.
If the founder comes to work every day, and it's a struggle, that permeates the whole organization.
No one remembers how you got there, only that you got there.
I syndicate my Twitter activity to Facebook, but I get very little traffic from it.
Mahalo's business model is advertising. Yahoo, Google, Ask, AOL and MSN are all advertising-based. So I don't see anything wrong with advertising-based search.