All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.
Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem.
Everybody saw my successful advertising and thought I was a big success. But, behind those successes were several failures that I had to learn from before I made it. I've always looked at failure as just another step you need to take to reach success.
Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide.
Not many people are willing to give failure a second opportunity. They fail once and it's all over. The bitter pill of failure is often more than most people can handle. If you're willing to accept failure and learn from it, if you're willing to consider failure as a blessing in disguise and bounce
Each time you are honest and conduct yourself with honesty, a success force will drive you toward greater success. Each time you lie, even with a little white lie, there are strong forces pushing you toward failure.
You sell on emotion, but you justify a purchase with logic.
If it is your assignment to write copy for a product or service that you really donâ€™t have a feel for, then you have a great deal of studying to do to make sure you understand who your customer is and what motivates him or her.
If you follow only one rule, let it be this one: Be yourself. The really strong boy-girl relationships are based on what people really are, not on what they pretend to be. Each time you are honest and conduct yourself with honesty, a success force will drive you toward greater success. Each time you
View every problem as an opportunity...
You must become an expert on a product, service or anything you write about to really be effective.
Not many people are willing to give failure a second opportunity. They fail once and it is all over. The bitter pill of failure is often more than most people can handle. If you are willing to accept failure and learn from it, if you are willing to consider failure as a blessing in disguise and boun
To enjoy a thing exclusively is commonly to exclude yourself from the true enjoyment of it.
The savage in man is never quite eradicated.
The stars are the apexes of what wonderful triangles! What distant and different beings in the various mansions of the universe are contemplating the same one at the same moment!
There was something refreshingly and wildly musical to my ears in the very name of the white man's canoe, reminding me of Charlevoix and Canadian Voyageurs. The batteau is a sort of mongrel between the canoe and the boat, a fur-trader's boat.
I do not see why the schoolmaster should be taxed to support the priest, and not the priest the schoolmaster.
Every man is the builder of a temple called his body.
The squirrel that you kill in jest, dies in earnest. Henry David Thorea
The wisest man preaches no doctrines; he has no scheme; he sees no rafter, not even a cobweb, against the heavens. It is clear sky.
This world is but a canvas to our imaginations.
The world is a strange place for a playhouse to stand within it.
I frequently tramped eight or ten miles through the deepest snow to keep an appointment with a beechtree, or a yellow birch, or an old acquaintance among the pines.
The life of a wise man is most of all extemporaneous, for he lives out of an eternity which includes all time.
It is never too late to give up our prejudices. Henry David Tho
Nature refuses to sympathize with our sorrow. She seems not to have provided for, but by a thousand contrivances against it.
It is best to avoid the beginnings of evil.
Where there is a brave man, in the thickest of the fight, there is the post of honor.
You must live in the present, launch yourself on every wave, find your eternity in each moment. Fools stand on their island opportunities and look toward another land. There is no other land; there is no other life but this, or the like of this. I wish to live ever as to derive my satisfactions and
The savage lives simply through ignorance and idleness or laziness, but the philosopher lives simply through wisdom.
If words were invented to conceal thought, newspapers are a great improvement of a bad invention
Why the jailer does not leave open his prison doors,--why the judge does not dismiss his case,--why the preacher does not dismisshis congregation! It is because they do not obey the hint God gives them, nor accept the pardon which he freely offers to all.