Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide.
Each time you are honest and conduct yourself with honesty, a success force will drive you toward greater success. Each time you lie, even with a little white lie, there are strong forces pushing you toward failure.
Not many people are willing to give failure a second opportunity. They fail once and it's all over. The bitter pill of failure is often more than most people can handle. If you're willing to accept failure and learn from it, if you're willing to consider failure as a blessing in disguise and bounce
Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem.
View every problem as an opportunity...
If you follow only one rule, let it be this one: Be yourself. The really strong boy-girl relationships are based on what people really are, not on what they pretend to be. Each time you are honest and conduct yourself with honesty, a success force will drive you toward greater success. Each time you
Not many people are willing to give failure a second opportunity. They fail once and it is all over. The bitter pill of failure is often more than most people can handle. If you are willing to accept failure and learn from it, if you are willing to consider failure as a blessing in disguise and boun
All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.
Everybody saw my successful advertising and thought I was a big success. But, behind those successes were several failures that I had to learn from before I made it. I've always looked at failure as just another step you need to take to reach success.
You must become an expert on a product, service or anything you write about to really be effective.
If it is your assignment to write copy for a product or service that you really donâ€™t have a feel for, then you have a great deal of studying to do to make sure you understand who your customer is and what motivates him or her.
You sell on emotion, but you justify a purchase with logic.
The ability to lead a happy life is made, not found
When we let freedom ring, when we let it ring from every tenement and every hamlet, from every state and every city.
World peace through nonviolent means is neither absurd nor unattainable. All other methods have failed. Thus we must begin anew. Nonviolence is a good starting point. Those of us who believe in this method can be voices of reason, sanity, and understanding amid the voices of violence, hatred, and em
Stand up for justice, stand up for truth; and God will be at your side forever.
When the architects of our republic wrote the magnificent words of the Constitution and the Declaration of Independence, they were signing a promissory note to which every American was to fall heir.
True compassion is more than flinging a coin to a beggar; it comes to see that an edifice which produces beggars needs restructuring.
Agape means recognition of the fact that all life is interrelated. All humanity is involved in a single process, and all men are brothers. To the degree that I harm my brother, no matter what he is doing to me, to that extent I am harming myself.
Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that.
The Negro's problem will not be solved by running away.
If I wish to compose or write or pray or preach well, I must be angry. Then all the blood in my veins is stirred, and my understanding is sharpened.
Power properly understood is nothing but the ability to achieve purpose. It is the strength required to bring about social, political and economic change. Walter Reuther defined power one day. He said, "Power is the ability of a labor union like the U.A.W. to make the most powerful corporation in th
If a man hasn't discovered something that he will die for, he isn't fit to live.
Love is the supreme unifying principle of life.
We must learn to live together as brothers or perish together as fools.
Now is the time to lift our national policy from the quicksand of racial injustice to the solid rock of human dignity.
Set yourself earnestly to discover what you are made to do, and then give yourself passionately to the doing of it.
Use me, God. Show me how to take who I am, who I want to be, and what I can do, and use it for a purpose greater than myself.
We cannot walk alone. And as we walk, we must make the pledge that we shall always march ahead. We cannot turn back.
Another way that you love your enemy is this: When the opportunity presents itself for you to defeat your enemy, that is the time which you must not do it.
Often the oppressor goes along unaware of the evil involved in his oppression so long as the oppressed accepts it.