Top 10 Quotes by Steve Rubel

Steve Rubel

I don't buy a lot of these projections. Marketers can be fickle. If their competitors experiment and succeed with programs in these arenas, then the dollar flow can increase rapidly.

Steve Rubel
Let's face it, we're skunk drunk and it's because of money. It's almost like we all need to enter Betty Ford Clinic 2.0 together. This time, it's not stock market money but private equity, M&A, VCs and to some degree the reckless abandonment of logic by some advertisers who are perpetuating what is sure to end badly when the economy turns. Hubris is back my friends.
Steve Rubel

Marketing today is much more like sailing than driving. Your boat is the brand. If you point your boat in the right direction, follow the winds/currents, and steer, you will get the boat to go where you want it. Marketers should become the wind, but accept that they’re at the mercy of the currents and weather

Steve Rubel
More content will be created today than existed in entirety before 2003.
Steve Rubel

There's not much there on yogurt, but it's all about a higher calling, which is women and children's health.

Steve Rubel
The Lazysphere - a working definition - is a group of bloggers who I won't name by name, but you can spot them a mile away. Rather than create new ideas or pen thoughtful essays, they simply glom on to the latest news with another "me too" blog post.
Steve Rubel

Internet word of mouth is extremely important. You see what the most vocal consumers have to say about you and about your competitors -- and they're saying it without necessarily knowing you're watching them.

Steve Rubel
So as I thought about it, the most important "tool" you can have today in business is insatiable curiosity. The minute you lose it, you're dead.
Steve Rubel

A prominent mention in The Wall Street Journal a couple of weeks ago garnered me a whopping 40 visitors.

Steve Rubel
The bigger story here is that the fabric of the Net has changed; it’s a place for people to connect up around shared interests and then collaborate towards some sort of action.