Not many people are willing to give failure a second opportunity. They fail once and it is all over. The bitter pill of failure is often more than most people can handle. If you are willing to accept failure and learn from it, if you are willing to consider failure as a blessing in disguise and bounce back, you have got the essential of harnessing one of the most powerful success forces.

-Joseph Sugarman
Joseph Sugarman

Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide.

Joseph Sugarman
If it is your assignment to write copy for a product or service that you really don’t have a feel for, then you have a great deal of studying to do to make sure you understand who your customer is and what motivates him or her.
Joseph Sugarman

You sell on emotion, but you justify a purchase with logic.

Joseph Sugarman
View every problem as an opportunity...
Joseph Sugarman

You must become an expert on a product, service or anything you write about to really be effective.

Joseph Sugarman
All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.
Joseph Sugarman

If you follow only one rule, let it be this one: Be yourself. The really strong boy-girl relationships are based on what people really are, not on what they pretend to be. Each time you are honest and conduct yourself with honesty, a success force will drive you toward greater success. Each time you lie, even with a little white lie, there are strong forces pushing you toward failure.

Joseph Sugarman
Everybody saw my successful advertising and thought I was a big success. But, behind those successes were several failures that I had to learn from before I made it. I've always looked at failure as just another step you need to take to reach success.
Joseph Sugarman

Not many people are willing to give failure a second opportunity. They fail once and it's all over. The bitter pill of failure is often more than most people can handle. If you're willing to accept failure and learn from it, if you're willing to consider failure as a blessing in disguise and bounce back, you've got the potential of harnessing one of the most powerful success forces.

Joseph Sugarman
Not many people are willing to give failure a second opportunity. They fail once and it is all over. The bitter pill of failure is often more than most people can handle. If you are willing to accept failure and learn from it, if you are willing to consider failure as a blessing in disguise and bounce back, you have got the essential of harnessing one of the most powerful success forces.