Profit has to be a means to other ends rather than an end in itself.
Some of my unhappiest moments have been in organizations. Somehow it seems to be quite respectable to do things in organizations that you would never do in private life. I have had people insult me to my face in front of colleagues. I have had my feelings rammed down my throat on the pretext that it would do me good. I have been required to do things which I didn't agree with because the organization wished it... In my worst moments I have thought organizations were places designed to be run by sadists and staffed by masochists.