The great challenge to management today is to make productive the tremendous new resource, the knowledge worker. This, rather than the productivity of the manual worker, is the key to economic growth and economic performance in today's society.

-Peter Drucker
Peter Drucker

The question that faces the strategic decision maker is not what his organisation should do tomorrow. It is, what do we have to do today to be ready for an uncertain tomorrow?

Peter Drucker
Listening is not a skill; it is a discipline.
Peter Drucker

What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.

Peter Drucker
For the social ecologist language is not "communication." It is not just "message." It is substance. It is the cement that holds humanity together. It creates community and communication. Social ecologists need not be "great" writers; but they have to be respectful writers, caring writers.
Peter Drucker

There is no perfect strategic decision. One always has to pay a price. One always has to balance conflicting objectives, conflicting opinions, and conflicting priorities. The best strategic decision is only an approximation - and a risk.

Peter Drucker
The most important thing in communication is hearing what isn't said. Peter Drucke
Peter Drucker

Business purpose and business mission are so rarely given adequate thought is perhaps the most important cause of business frustration and failure.

Peter Drucker
You can either take action, or you can hang back and hope for a miracle. Miracles are great, but they are so unpredictable.
Peter Drucker

If you have more than five goals, you have none.

Peter Drucker
As a rule we perceive what we expect to perceive... The unexpected is usually not received at all.