The great challenge to management today is to make productive the tremendous new resource, the knowledge worker. This, rather than the productivity of the manual worker, is the key to economic growth and economic performance in today's society.

-Peter Drucker
Peter Drucker

Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.

Peter Drucker
How can we overcome the resistance to innovation that plagues most organizations?
Peter Drucker

True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"

Peter Drucker
Management is not being brilliant. Management is being conscientious.
Peter Drucker

The correct assumption is that what individuals have learned by age twenty-one will begin to become obsolete five to ten years later and will have to be replaced-or at least refurbished-by new learning, new skills, new knowledge.

Peter Drucker
The computer actually may have aggravated management's degenerative tendency to focus inward on costs.
Peter Drucker

Leaders shouldn?t attach moral significance to their ideas: Do that, and you can?t compromise.

Peter Drucker
Management has authority only as long as it performs.
Peter Drucker

People who don't take risks generally make about 2 big mistakes a year. People who do take risks generally make about 2 big mistakes a year.

Peter Drucker
Replace your pursuit of success with the pursuit of contribution.