Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.
True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"
The correct assumption is that what individuals have learned by age twenty-one will begin to become obsolete five to ten years later and will have to be replaced-or at least refurbished-by new learning, new skills, new knowledge.
Leaders shouldn?t attach moral significance to their ideas: Do that, and you can?t compromise.
People who don't take risks generally make about 2 big mistakes a year. People who do take risks generally make about 2 big mistakes a year.