The idea is that for ten minutes, we forget that we have feelings. And we forget about protecting ourselves or other people and we just say the truth. For ten minutes. And then we can go back to being lame.
The truth hurts because it's real. It hurts because it mattered. And that's an important thing to acknowledge to yourself.
In the end, I had to call myself a faggot, which really annoyed me, because 1. I don't think that word should ever be used by anyone, let alone me, and 2. As it happens, I am not gay, and furthermore, 3. Chuck Parson made it out like calling yourself a faggot was the ultimate humiliation, even though there's nothing at all embarrassing about being gay.